The cost of SEO really depends on a few things: the size of your business, your goals, and how competitive your industry is. We keep it simple with two pricing models:

• Niche brands in smaller ponds: If your product or service is unique and very specific, your SEO investment will be lower.

• Broad or competitive markets: If you’re up against lots of similar businesses, you’ll need a stronger, ongoing strategy. That follows a different pricing model.

We only take on projects when we believe SEO will bring a real return for you. If parts of your brand need a little work before SEO can really do its job, we’ll be upfront. SEO works best on a strong foundation, and we want your money to be well spent.

We offer two approaches:

• Monthly updates: Best for competitive industries where things move quickly.

• Quarterly updates: A good fit for niche businesses with less competition.

Both options give you steady progress, but the right choice depends on the size of the pond you’re swimming in.

Our SEO packages are much more than keywords. You’ll get:

• A proactive strategy tailored to your goals

• On-page improvements and ongoing adjustments

• Access to our data team, who analyze results and guide our writers

• In-depth reports with plain-language explanations (and calls if you’d like to talk it through)

The insights often go beyond SEO. Many clients use our research to refine their social media campaigns, email marketing, and even printed materials, since SEO data gives such a clear picture of their audience.

SEO isn’t instant, but momentum builds quickly. Many clients notice traffic increasing after the first month. By month three or four, results are usually very visible. Think of SEO like planting seeds. It takes time, but once things start growing, the results are steady and long-lasting.

No. That’s the beauty of organic SEO. Once the work is done, your site keeps benefitting from it. Growth may slow without updates, but your foundation stays strong. We recommend committing to a full 12-month cycle so you can see results through seasonal shifts like holidays or back-to-school.

Yes. We don’t just optimize websites. We design them from the ground up with SEO built in, and we also help with brand development.

We’ve been doing this for 17 years, blending design, strategy, and data. We like to think of ourselves as artists and analysts in one. Many of our clients are in wellness and healing spaces, and we see our role as connecting your calling with the people who need it most.

On-page SEO builds long-term visibility by making your website easier to understand for people and for search engines. This includes page titles, keywords, site structure, speed, and content. It’s like improving the foundation of your house so it naturally attracts more visitors over time.

Google Ads are different. They’re like renting space at the top of Google. You’ll show up right away, but only as long as you keep paying.

Both can be valuable. Organic SEO builds trust and long-lasting results, while ads give you quick visibility when you need it.

Yes. While our main focus is organic SEO/AIO, we also manage Google Ad campaigns for clients who want faster visibility. Often, the best approach is a mix of both. Ads give you a short-term boost while SEO builds the stronger foundation in the background.

GEO stands for Generative AI Optimization. AIO Stands for Artificial Intelligence Optimization, two terms for the same thing.

Traditional SEO is about showing up on Google, but search is evolving. More and more, people are asking AI tools like ChatGPT, Gemini, and other assistants for recommendations.

Generative AI Optimization prepares your brand for this shift. It means:

• Writing content that answers questions in natural, conversational language

• Making your expertise easy for AI to understand and share

• Ensuring your business shows up when someone asks an AI assistant for recommendations

In short, SEO gets you seen on Google today. GEO helps you get discovered in the search tools of tomorrow.

[Read our full article on AIO here.]