SEO investment varies depending on your website’s condition, competition, and growth goals. Some businesses need foundational technical fixes, while others require ongoing content and optimization. After reviewing your site, I provide clear recommendations so you understand exactly what’s needed and why.

Search engines evolve constantly, and so does your competition. Most websites benefit from regular monthly refinements to maintain rankings, improve visibility, and adapt to new search behaviors. SEO is not a one-time setup. It’s an ongoing optimization process that strengthens your visibility long term.

SEO is a long-term strategy. While small improvements can appear within weeks, meaningful ranking and traffic growth typically builds over several months. The timeline depends on factors like site history, industry competition, and existing technical health.

Strong SEO foundations continue working, but visibility can gradually decline without maintenance. Competitors keep optimizing, algorithms keep shifting, and content ages. Periodic updates help protect rankings and sustain organic traffic over time and keep you relevant in a competitive market.

Google Ads deliver immediate paid visibility, while SEO builds long-term organic presence. Ads stop when spending stops. SEO compounds over time, creating sustainable traffic and credibility. Many businesses use both strategically, depending on their goals and their niche.