From Packaging to Promotions: Unifying a Skincare Brand
Pura Botanicals is a luxury skincare brand with an extensive product line that required cohesive branding, compliant packaging, and ongoing marketing support. I worked with the team to refine both their digital and physical presence, ensuring consistency across every touchpoint.
Website & Marketing Support
Designed monthly website banners for promotions, often supporting with photography to create seasonal and campaign-specific visuals.
Produced marketing collateral such as promo cards, handouts, and printable inserts for product packaging and events.
Packaging & Compliance
Redesigned all product boxes and labels, ensuring they met Canadian bilingual packaging requirements and Health Canada ingredient standards.
Standardized design across a wide product range, creating a unified, polished look for the brand.
Maintained brand elegance while improving readability and compliance.
Brand Cohesion
Helped unify Pura’s visual identity across both digital and physical channels, keeping every element consistent and professional.
Supported the brand with versatile creative solutions for new launches and ongoing needs.
Impact
The result was a cohesive, compliant, and elevated brand presentation that aligned with Pura Botanicals’ reputation for high-quality, luxury skincare.
Client Feedback
“Volerra Creative has been a pleasure to work with for PURA’S constant stream of graphic design needs. She has a great understanding and always does her best to go above and beyond to ensure her design work is what we are aiming for. Tammy is wonderful to communicate with, and takes feedback so well when collaborating on our eco-luxe skincare packaging and website banners. She is a very personable professional who wants to always deliver excellent design work, with a willingness to assist us with any project with her creative and technical skills. We love what we’ve been able to achieve with Volerra Creative’s wonderful assistance.”
