How a Minimal One Page Site Supports a Therapy Practice
Ellen approached me with a minimal budget and a clear need for simplicity: a one-page website that would function like a modern brochure. The goal was to provide all essential information: services, insurance, bio, FAQs, and contact all presented in a clean, calming format without overwhelming visitors.
Website Design & User Experience
Designed a singular landing page that feels approachable, neutral, and peaceful.
Selected a muted, calming color palette with a gender-neutral aesthetic to ensure the site feels welcoming to both individuals and couples.
Structured the layout so visitors can find all necessary details (services, contact, FAQs, booking) in one seamless scroll.
Branding & Visual Identity
Chose fonts and colors tailored to her audience, projecting professionalism without being overly clinical or intimidating.
Balanced warmth with neutrality to avoid the perception of therapy being biased, intimidating, or “too feminine,” particularly important for couples counseling.
Practical Functionality
Integrated her existing booking system directly into the page, streamlining appointment scheduling.
Created a comprehensive FAQ section to minimize repetitive emails and give Ellen more time with her newborn.
Ensured the website reduces friction for prospective clients by answering common questions up front.
Impact:
The final design is a simple, elegant one-page site that communicates trust, calm, and accessibility, supporting Ellen’s practice by helping clients quickly get the information they need and book sessions with ease.
