Designing Amepura Jewelry: Luxury Inspired by Bali’s Spirit
Amepura came to me with the dream of building a high-end, locally rooted jewelry brand based in Bali. She needed a full creative direction that captured both her love of natural, earthy aesthetics and the exclusivity of luxury design.
Brand Identity & Packaging
Designed a logo and complete branding deck, creating a visual identity that feels both organic and sophisticated.
Developed cardstock-style jewelry packaging, branded boxes, tape, and inserts to create a premium unboxing experience.
Ensured packaging emphasized craftsmanship and exclusivity while remaining practical for a small, locally driven business.
Website Design & Digital Presence
Built a mobile-first website designed to feel like an app, catering to a modern, on-the-go audience.
Blended earthy, jungly tones with luxury minimalism, creating an online space that feels natural yet refined.
Highlighted silver and gold jewelry against warm tan backgrounds to ensure each piece stood out beautifully.
Prioritized clear navigation and purchasing flows to make the site intuitive and conversion-driven.
The final result was a cohesive brand and digital presence that allowed Amepura Jewelry to confidently step into both local and global markets. The brand reflects Bali’s natural spirit while positioning the jewelry as exclusive, elegant, and timeless.
