From Vision to Publication: Building Arcana Magazine’s Identity
Arcana Magazine was envisioned as a metaphysical and spiritual publication that would stand apart from the typical “love and light” aesthetic of the genre. The goal was to create something sophisticated, edgy, and visually striking, appealing to both contributors and advertisers.
Magazine Design
Designed the entire magazine layout, balancing copy-heavy articles with bold, evocative photography.
Selected premium paper finishes and refined typography to elevate the look and feel above other free publications.
Crafted a visual identity that was sexy, professional, and groundbreaking, drawing in contributors who resonated with the vision.
Website & Digital Presence
Developed a website reflecting the magazine’s ethos, merging natural beauty with modern edge.
Built the site with future scalability in mind, including potential for e-commerce and digital subscription sales.
Positioned the brand to attract advertisers by demonstrating a polished, credible online presence.
Advertising & Growth
Designed custom ads for advertisers joining each issue, ensuring alignment with the magazine’s aesthetic.
Structured advertising packages to cover print costs while keeping the magazine free for readers — surprising them with high-quality, content-rich issues at no cost.
Planned the brand to evolve into a paid national or international publication if expansion became viable.
Intent & Impact
At its core, Arcana was created to help readers realize that healing comes from within, not through endless external remedies, but through self-discovery and inner connection. The publication combined deep, meaningful content with a design standard rarely seen in the metaphysical space, setting a new benchmark for how spirituality could be presented.
