From metaphysical general store to a thriving digital storefront.
When Elysian approached me, their online presence didn’t reflect the richness of their in-person store. The website was broken, disorganized, and intimidating to update, with outdated inventory, chaotic navigation, and little brand cohesion. While their brick-and-mortar location saw steady foot traffic, their online store was neglected and underperforming.
Website & Brand Revitalization
Rebuilt the online store into a streamlined, inviting, and aesthetically aligned shopping experience, guiding visitors through a wide range of esoteric and metaphysical offerings.
Improved organization and product flow so customers could browse easily, without dead links or out-of-stock frustrations.
Ensured the online presence felt as curated and magical as stepping into the physical shop.
Brand Identity & Design
Redesigned the logo system with multiple variations for flexibility across events, in-house product lines, and marketing collateral.
Created cohesive packaging for supplements, candles, skincare, teas, and other in-house products, each design reinforcing the store’s mystical yet approachable identity.
Marketing & Creative Support
Delivered product photography and social media content creation to capture this metaphysical general stores unique offerings.
Built a marketing plan to help grow visibility online and translate foot traffic success into digital growth.
We transformed from an underutilized, chaotic website into a thriving online store that matches the energy and breadth of the brick-and-mortar experience. The result is a digital space that feels inspiring, intuitive, and alive.
