Designing a Sanctuary Where Technology and the Earth Unite
Launching 2026
Atherum Spa is a retreat concept in Tulum designed to merge cutting-edge science with the grounding power of nature. The vision: a healing sanctuary where advanced, medically backed treatments coexist with the lush, earthy environment of the jungle, a space where guests reconnect with themselves through both scientific innovation and natural wisdom.
Brand Identity & Design
Created a logo and brand system that communicates both scientific precision and organic grounding.
Designed a brand packet for internal and external use, ensuring the vision is consistently executed across every touchpoint.
Photography & Visual Direction
Developed a photography mood board and aesthetic guide to provide direction for future shoots. This ensured that any photographer could align with the brand’s ethos — balancing imagery of natural elements (plants, jungle, earth) with subtle cues of science and technology.
Website & Experience Design
Designed a forward-thinking, intuitive website concept that mirrors the spa’s duality: futuristic healing modalities presented in a serene, natural setting.
Balanced imagery of plants, textures, and natural light with subtle science-inspired visuals, reflecting treatments like cryotherapy, IV drips, and cupping in an approachable way.
Impact & Future Launch
The result is a brand identity that seamlessly integrates clinical credibility with soulful, earth-rooted healing. The website and branding prepare Atherum Spa for its highly anticipated 2026 launch, offering a glimpse into a sanctuary where science and spirit meet.
