Positioning a Wellness Clinic for Growth and Confidence
Horizon Joint & Wellness came to us seeking a complete rebrand — a new identity that could both honor their existing clinic and grow with them into their future. They envisioned a brand that reflected sophistication, trust, and modern wellness while appealing to both male and female audiences.
Brand Identity & Design
Designed a new logo and visual identity that bridges their current clinic space with the aspirational design of their future location.
Incorporated navy, marble, light neutrals, and gold accents to create a balance of elevated sophistication with approachable warmth.
Considered the unique needs of their audience: welcoming male patients with a strong, refined aesthetic while still appealing to female patients without leaning “girly.”
Website & Copywriting
Completely rebuilt their website, replacing poorly organized copy with clear, SEO-optimized content that highlights treatments and builds patient trust.
Crafted a site experience that feels expansive, modern, and polished — helping Horizon stand out among other clinics in Red Deer.
Photography & Visual Storytelling
Directed and produced an on-site photoshoot, capturing both the professionalism of medical treatments and the calming, approachable atmosphere of the clinic.
Avoided sterile, intimidating visuals — instead creating imagery that blends medical trustworthiness with comfort.
SEO & Marketing
Implemented organic SEO strategies to increase visibility and reach within the community.
Ensured the online presence communicated credibility and innovation, aligning with the clinic’s vision of being a forward-thinking leader in patient care.
Clinic Design Support
Assisted with in-person clinic design elements, as some styling and sourcing from the photoshoot were so well-received that they were integrated directly into the clinic’s interiors.
The result is a brand and website that not only positions Horizon as a top-tier wellness clinic but also instills confidence in new patients by visually conveying professionalism, trust, and modern sophistication.
