Boosting Search Traffic for a Wellness Startup
The Challenge
A small but ambitious wellness startup wanted to compete with larger brands online. While they had a strong message and a unique product offering, their search presence was almost non-existent.
The Strategy
We built a content-driven SEO plan designed for long-term organic growth. Starting from scratch is always difficult, but the brand had a powerful advantage. They understood their community deeply through in-person interactions and word of mouth, which gave us valuable insight into their ideal audience.
The Process
Collaborated closely with the client to map out their target demographic with precision
Developed a keyword roadmap tailored to their niche offering
Created optimized landing pages for each core service
Wrote and submitted articles to online publications with high traffic to immediately begin building backlinks
Published fresh blog content designed to capture high-intent queries
Improved site speed and mobile usability to support ranking performance
The Outcome
The startup quickly began building visibility in its niche. Early backlinks paired with targeted content gave them traction against larger competitors. With their strong understanding of their customers guiding the process, the brand hit the ground running and established a credible presence online.
Takeaway
SEO is most powerful when paired with deep audience knowledge. This project shows how a focused strategy, combined with community insight, can help a new brand gain momentum and grow sustainably.
