Scaling Local Visibility for a Mid-Sized Dental Clinic
The Challenge
A well-established dental clinic in Alberta had an excellent reputation offline but was nearly invisible online. Competing clinics with newer websites were showing up higher in local searches, and the clinic wasn’t attracting the number of new patients it deserved.
The Strategy
We designed a tailored SEO plan focused on local search performance. The goal was to help the clinic appear where new patients were searching while also ensuring the website reflected the in-person experience of the practice.
The Process
Conducted a full audit of the clinic’s website and Google Business Profile
Tightened up the clinic’s branding and created a new website that mirrored their in-person design and decor
Restructured the sitemap and updated content to highlight location-based keywords
Added technical improvements including schema markup, optimized meta tags, and improved load times
Developed a system for generating and showcasing authentic patient reviews
The Outcome
The clinic’s online visibility grew steadily, helping them consistently appear in the top three spots for important searches. The redesigned website brought them from the past into the future, establishing ease, trust, and a sense of calm for visitors. As a result, not only did traffic increase, but so did foot traffic through their doors.
Takeaway
This project demonstrates how combining strong local SEO with modern, brand-aligned web design can turn online searches into real-world patient relationships.
