The Art of Refinement: Building an Immersive Brand for Tofino Soap Company
In 2020, what began as product photography evolved into a long-term creative partnership spanning brand, website, and marketing. Over the years, we’ve helped Tofino Soap Company refine their identity and grow into a polished, eco-conscious lifestyle brand rooted in Tofino’s natural beauty.
Website Design & User Experience
Designed and launched a calm, beach-inspired site that reflects the essence of Tofino — relaxed, peaceful, and refined.
Implemented visual certification badges on product listings to quickly communicate key qualities (all-natural, eco-friendly, botanical, high-quality) and reduce reading time for purchasing decisions. To make the product description page less overwhelming while still being educational.
Enhanced navigation to mimic the intuitive feel of a physical store, making the site more shoppable and user-friendly.
Integrated lifestyle photography and scent-inspired imagery to create an immersive sensory experience.
Brand & Marketing Materials
Refined the brand’s color palette, icons, and packaging to achieve a consistent, high-end look.
Designed wholesale line sheets and marketing materials for boutiques, restaurants, hotels, and luxury Airbnbs.
Created a dedicated collaboration page for influencers and brand partners.
Wholesale & Community Support
Built a wholesale support system with a dedicated portal for partners to access high-resolution media assets, updated seasonally with new products.
Developed a collaborative approach, supporting stockists with ongoing creative resources.
Ongoing Partnership
Over seven years, this relationship has blossomed into a collaborative creative journey. I’ve worked alongside Tofino Soap Company as a brand partner, refining, evolving, and helping them bring their eco-conscious, botanical ethos to life across every touchpoint.
