Transforming a Seasonal Spa Website Into a Year-Round Growth Channel
The Challenge
A nature-inspired spa offered an incredible in-person experience but faced a major seasonal challenge. Each winter when the spa closed, online bookings stopped and SEO performance collapsed to nearly zero. The site was not providing year-round value, which hurt visibility and growth.
The Strategy
We aimed to keep the site active and relevant all year long. This meant finding creative ways to engage potential guests even when bookings were closed, while still maintaining SEO performance.
The Process
Introduced an e-commerce section for spa products, so guests could continue enjoying the treatments they loved during the season
Built seasonal waitlists and sign-up forms for early access to re-opening announcements and promotions
Developed blog content to highlight nearby attractions, local travel ideas, and seasonal wellness topics
Implemented giveaways and newsletters to keep the community engaged during off-season months
The Outcome
Instead of dropping off during winter, the spa’s website became a year-round resource. Guests stayed connected through product purchases, email updates, and travel content, which helped maintain consistent traffic. When the spa reopened, it already had warm leads waiting to book.
Takeaway
Even seasonal businesses can thrive online with the right strategy. By keeping the website active and valuable throughout the year, we helped transform a once-static presence into a dependable channel for bookings and sales.
